Marketing Your Stall
It is difficult to stand out in a crowded market when people often don’t have a purchase goal in mind. Knowing how to market your stall prior to the event as well as branding on the day, will play a part in your stall’s success. After holding several Big Little Markets events annually, we have a few marketing tips for you!
Website
Often the first place potential customers will go for information about your product/service is a website. Not only does this add professionalism to your business but allows customers to browse your products/services prior to and after the event. A website enables you to create a story behind why you chose to sell the item/s. This gives people context and understanding as to why you have pursued this business venture. It also allows customers more exposure to your business as a whole, prior to making purchase decisions.
Social Media
Another essential element in the successful marketing of your stall lies in the creation of social media pages. Facebook and Instagram are the 2 highest performing social media platforms, depicting the necessity to engage with this trend. Once you have created a page, don’t stop there! You need to be publishing often on both sites, to show the business is active. Posts can be related to business updates, photos of customers or even competitions. Running a competition on social media platforms encouraging users to like or share your page to win a prize, engages potential customers and increases business reach.
Updates
Like what was discussed surrounding social media, constant site updates are essential in marketing your stall. Content on your website and social media needs to be updated constantly and consistently. Examples include business or staffing updates, product launches or publishing the upcoming events you will be attending. Often when discovering a new business, customers will scroll through it’s social media pages for an idea of the business’s history, values and product information. This is why social media updates are crucial when marketing your stall as customers will be viewing this and form opinions based on these posts/information.
Branding
The branding of your business is highly important when marketing it. Stall signage needs to remain professional and consistent across price tags, posters, signs and social media accounts. This allows for easy recall of your business if customers have come across it previously. You need to ensure your products are displayed effectively in an eye-catching way on your stand. If you are unsure of how to do this, see our blog post on 10 Visual Merchandising Tools.
Customer Service
Great customer service plays a large role in marketing through word of mouth when customers feel satisfied with the service you offered them. When a person approaches your stall, a smile and a hello, invites them to browse your stall comfortably. Engage in conversation and tailor it to fit their needs, giving them reason to purchase. Whether they purchase or not, always end on a positive note. Hand out your business card or encourage them to engage with your business on social media. This helps in creating a lasting relationship where customers may refer you to friends/family whilst encouraging a continuous relationship online.
Following these tips on marketing your stall will help you on your way to growing your business and become familiar with the power of social media!
Are you a vendor looking to set up a stall in local community markets? Contact us today to be a part of our future Big Little Markets events! Email events@biglittlemarkets.com.au or message us on Facebook or Instagram.
UPCOMING BIG LITTLE MARKETS EVENTS
BOOKINGS
To book a pop up market to come to your venue, shopping centre, car park, business, park or other space, we typically need four months notice.
Get in touch with us and discuss what you are offering in terms of space, how you can help promote the event and what else you have planned for the event day. If there is space for over 30 stalls, if you have a strong promotions plan and event strategy, we might be able to bring a pop-up market to you for a minimal fee.
TERMS AND CONDITIONS
- Stallholders are not permitted to pack up before events conclude.
- Site access for set up is 3 hours before the event.
- Final site maps and run sheets will be provided to stakeholders 1-2 weeks before the event.
- Please provide a site map with location preferences for the event.
- Please note final site map locations may change on the day of the event.
- Redsteps reserve the right to relocate vendors for better fit and to avoid gaps.
- Bump out concludes one hour after the event finish time. Should bump out be required after trading hours, extra charges will apply.
- Please outline on your site map where we will have access to toilets, power, water.
- All vendors will be required to provide their Public Liability Insurance Certificate of Currency with their application.
- Redsteps holds $20 million public liability and conducts risk assessments with every event.
- All food vendors will be required to provide us with a copy of their Streatrader licence.
- Vendor selection is at the sole discretion of Redsteps. Venue can provide exclusions of stall types or provide guidelines as to stall types.
- Stakeholders must respond accordingly and cooperatively with all Event Management Staff
- The Event Organiser has the right to leave the premises should stakeholder behaviour be inappropriate or unsafe or breaches the vendors terms and conditions.
- Stakeholders agree that during the event, the event organisers will be conducting videography and photography which may be published for the purposes of Redsteps and future event promotions.
- Should the event be postponed due to bad weather or other circumstance we will reschedule the event to the next best date available for the location.
- In the circumstances an event is cancelled due to extreme weather conditions and a replacement date cannot be established within 30 days of the original event date, Redsteps holds the right to retain fees for any works completed to date if event organisers have been paid any fees to host the event.
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