5 Things That Make A Great Market
The success of public markets depend on a large number of factors. Being experienced organising markets across Victoria, we have Big Little Markets events have seen many successes -and we have used this to create a list of 5 things that make a great market!
1. Relevant Vendors
One of the things that make a great market are the vendors. Having a large number of stall holders is great. However, it can a waste of time for everyone involved if customers find the products irrelevant
You need to ensure the products on offer are in demand. Again, this shows the quality of products is more important than the quantity of stall holders.
2. Exclusive Products
To give customers value from attending your market, ensure that stallholders don’t offer similar items to each other. It may also be worth getting products that are unique or hard to find. This product exclusivity may speed the purchasing procedure for customers, in return adding value for you and your stallholders.
3. Appropriate Environment
Environment also plays a role in things that make a great market. Inclusive venues are key for customers to bring along friends and family to your event. The location of the market also needs to be able to cater for the expected scale of attendees. While it is important that the space does not get overly crowded, it also needs to feel busy. It is also helpful if the location is visible by passing traffic to increase potential attendance.
Choosing to only sell products at your market can be effective for certain markets. However, entertainment can add a huge advantage to your market. While the type of entertainment is dependent on the target market, family markets can include jumping castles, children’s face painters, or live entertainment. These elements support local businesses and new market entrants. It also lengthens the time customers spend at your event and ultimately increasing purchases on food, drinks, gifts and services.
5. Promotional Material
Promoting your stallholders is effective in increasing attendance. With many learning about local events through Facebook, creating an online event can be effective. Physical signs outside the market on event day, can bring attendees to the space as well. Promoting any demonstrations and taste testers is also effective as customers enjoy interactive elements.
With varied products, an accessible environment, and successful promotions, you’ll be on your way to running a successful market!
Are you looking to run a local community market at your event space? Contact us today to learn about how Big Little Markets cam help you! Email email@example.com.
To book a pop up market to come to your venue, shopping centre, car park, business, park or other space, we typically need four months notice.
Get in touch with us and discuss what you are offering in terms of space, how you can help promote the event and what else you have planned for the event day. If there is space for over 30 stalls, if you have a strong promotions plan and event strategy, we might be able to bring a pop-up market to you for a minimal fee.
TERMS AND CONDITIONS
- Stallholders are not permitted to pack up before events conclude.
- Site access for set up is 3 hours before the event.
- Final site maps and run sheets will be provided to stakeholders 1-2 weeks before the event.
- Please provide a site map with location preferences for the event.
- Please note final site map locations may change on the day of the event.
- Redsteps reserve the right to relocate vendors for better fit and to avoid gaps.
- Bump out concludes one hour after the event finish time. Should bump out be required after trading hours, extra charges will apply.
- Please outline on your site map where we will have access to toilets, power, water.
- All vendors will be required to provide their Public Liability Insurance Certificate of Currency with their application.
- Redsteps holds $20 million public liability and conducts risk assessments with every event.
- All food vendors will be required to provide us with a copy of their Streatrader licence.
- Vendor selection is at the sole discretion of Redsteps. Venue can provide exclusions of stall types or provide guidelines as to stall types.
- Stakeholders must respond accordingly and cooperatively with all Event Management Staff
- The Event Organiser has the right to leave the premises should stakeholder behaviour be inappropriate or unsafe or breaches the vendors terms and conditions.
- Stakeholders agree that during the event, the event organisers will be conducting videography and photography which may be published for the purposes of Redsteps and future event promotions.
- Should the event be postponed due to bad weather or other circumstance we will reschedule the event to the next best date available for the location.
- In the circumstances an event is cancelled due to extreme weather conditions and a replacement date cannot be established within 30 days of the original event date, Redsteps holds the right to retain fees for any works completed to date if event organisers have been paid any fees to host the event.
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